What is going on here? Â This PokÃ©mon thing is crazy, but so many people are getting into it. Â Personally myself I have never reallyÂ gotten intoÂ PokÃ©mon, but even this has caught my attention. Â What exactly is all of this about? Â Well learn more here from, Tom Popomaronis. Maybe something can be taken away from all of this to help you build your business!
It’s the hottest app in the world. If you aren’t already playing, you will see plenty of people trying to catch them all.
Back in the day, I was a pretty average PokÃ©mon fan. I collected a few coolÂ holographic cards, had the multi-colored Game Boy games, and even went so far as buying the hit Nintendo 64 game, PokÃ©mon Snap, where you would basically roam around virtually and take pictures of PokÃ©mon in the game world. I didn’t realize thatÂ 17 years later,Â this would become a reality right onÂ my iPhone.
I have to tell you, this is the most fun I’ve hadÂ with an app in a long time, and for what it’s worth, it’s some of the best use of augmented reality I’ve ever seen–it’s how truly immersive AR was meant to be.
Even if it’s a novelty and will wear off, it’s clear why everyone is trying to catch ’em all and downloading one of the hottest apps in the world.
So what exactly is PokÃ©mon Go, and why are so many more people walking around outside?
If Waze and Foursquare had a child that was really into working out, the result would be PokÃ©monÂ Go. That analogy might be a bit extreme, but for starters, PokÃ©mon Go is freemium augmented reality app developed by Niantic. The game allows you to capture, battle, train, and trade (eventually) PokÃ©mon that actually appear right on your camera.
And the walkers?
Imagine you’re using Google’s GPS and walking to a destination, but these destinations are either hot spotsÂ to catch PokÃ©mon, landmarks to get cool items, or “gyms” (which you can use once you’re level 5) to battle other PokÃ©mon, ultimately becoming the champion of that gym, which is just like being the mayor of a Foursquare spot. There are a ton of resources out there for those interested in learning more.
I’ve been playing for a little over 24 hours now and have walked well over five miles with ease. Fad or not, the app does a fantastic job at making exercise fun, which makes it score some major points.
A few incredible stats since its July 6 launch in the U.S.:
- Currently the No. 1 free app on iOS and Google Play marketplaces
- Estimated daily revenue is $1.6 million (U.S. and iOS only)
- Nintendo and Google invested $30 million to make the app
- Nintendo shares jumped 10 percentÂ since the launch
The bottom line:
It’s too early to tell whetherÂ PokÃ©monÂ Go will haveÂ staying power, but it’s clear that this phenomenon has gone viral and for good reason.
One thing is certain…asÂ long as this app is around, I’m going to crush my walking goals.
Tom Popomaronis is a serial entrepreneur, an e-commerce expert, and a proud Baltimore native. He is currently serving as interim president at infamous review site RateMyTeachers.com–which has more than 100 million users, Rate My Teachers helps students, parents, and teachers make informed decisions within education.