As most of you all know, getting to the top of Google is not easy at all. Â And I know most of you have no idea what it takes, so that is where we come in to help. Â I know this will be a foreign language to most, but we want to help you get a little grasp on what it takes to move up the list! Â Here is a little information from, Joe Rampton!
Having trouble getting your small business site to rank in the search engines? Not even sure where to start?Â This post will provide you with 15 simple hacks to ensure your site is properly optimized and starts ranking as soon as possible. These hacks have helped me to go from a startup to having millions of online visitors toÂ my site each month in less than a year.
If you’re an ecommerce or local business, make sure to stick around to the end of the post. I’ve included some special hacks just for you!
1. Write long-form content.
There is aÂ correlation between longer contentÂ (2000+ words) and high rankings. Think about topics that are particularly relevant to your target audience, then create in-depth blog posts that cover every angle of that subject. Several studies have been done onÂ how long Â your content should be to rank. All have show that to rank in the topÂ 10 pages of Google, you should have at least 1100+ words on the page.
2. Upload a sitemap for Google.
An XML sitemap shows Google exactly what’s on your site. You can easily createÂ and upload one to your site usingÂ XML Sitemap Generator.
3. Make sure you’re using 301 redirects, not 302s.
301s indicate that your content has permanently moved, and that all SEO “juice” and rankings should be redistributed to the new page.
4. Don’t inadvertently block Google from accessing your site.
If you’re not receivingÂ anyÂ search traffic, check the section of your site and look for something like this:Â .Â Also look throughÂ your robots.txt file for something like this:
Both of these directives tell the search engines not to crawl or index your site. All the SEO hacks in the world won’t help until you remove these.
5. Optimize for mobile.
Google’s Mobile-Friendly toolÂ can help with this. If your site isn’t mobile-friendly, you’ll needÂ to switch to a responsive design, mobile app or dedicated mobile site. If you’re using WordPress, you can install theÂ plugin WPTouchÂ to automatically switch to a mobile theme for your mobile visitors.
6. Your site needs toÂ load quickly on all devices.
Use Google’sÂ PageSpeed InsightsÂ to see how quickly your site’s main pages load. If you find they’re taking too long, here is a list ofÂ 10 ways to speed up your site.
7. Use descriptiveÂ URLs.
Your URLs should always be static and should use descriptive keywords, not just random letters or numbers (such as you’d find with dynamic URLs).
8. Use a .com domain if possible.
My friends at Searchmetrics have concludedÂ 84%Â of top-ranking pages use .com as their top-level domain (TLD). Don’t worry too much about using your keywords in your domain name; using your URL for branding purposes is much more important.
9. Use internal linking to refer users and search engines to related products or content.
Don’t worry about artificially incorporating keyword-rich anchor textÂ to rank for specific keywords. Instead, focus on using natural anchor text that would make the most sense to your readers.
10. Keep your most important content on your root domain.
Most top-ranking pages sit on a site’s root domain,Â rather than on a subdomain.
11. Title tags still matter.
Ensure each page of your site uses a unique, descriptive title tag to tell users and the search engines what the page is about. Consult theÂ HTML Improvements reportÂ in your Google Webmaster account to see if there are any potential issues with your site’s title tags.
12. Use schema.org to show rich snippets in search.
By adding this markup to your site, you giveÂ Google a better sense of what your site is about, and ensure rich snippets are displayed alongside your site in the search results. Here is a greatÂ overviewÂ of what rich snippets are and how to use them.
13. Write a blog.
Having a basic business website is great, but regularly adding unique, relevant content to a blog on your site will give you theÂ best chance of attracting search traffic. Find out what topics your prospects and customers are interested in, and write long-form content that addresses these issues. If at all possible, keep your blog on your business site’s root domain (e.g., www.yoursite.com/blog) rather than on a separate domain.
14. Find and use relevant keywords.
Keywords don’t hold the same level of importance they did even a few years ago. That said, keyword research is still a goodÂ way to find popular, relevant topics to include on your site. For step-by-step guidance on this, see myÂ content marketing guide.
15. Content marketing is key to search rankings.
Creating and distributing high-quality content via your blog (see #13), social media and email list is the key to achieving and sustaining high rankings, building trust with your prospects and ultimately, for increasing sales. Instead of focusing exclusively on optimizing your content for the search engines, take aÂ holistic approach toÂ create and promoteÂ excellent, well-researched content that both the search engines and your readers will love.
John Rampton is an entrepreneur, investor, online marketing guru and startup enthusiast. He is founder of the online invoicing company Due. John is best known as an entrepreneur and connector. He was recently named #3 on Top 50 Online Influencers in the World by Entrepreneur Magazine and has been one of theÂ Top 10 Most Influential PPC Experts in the World for the past three years. He currently advises several companies in the San Francisco Bay area.