So we finally have our annual Customer Appreciation Sale under way, and have all kinds of goodies for you all! Â So be sure to check it out by clicking here! Â But first check out this amazing blog by, Firas Kittaneh, and get some free strategies to fuel long term growth for your online business.
You have a product you’re proud to sell and a website prepared to take orders. Now how do you arrange for happy, paying customers?
Whether you’re aiming to launchÂ your startup on the right foot or run an established company and hope to increase traffic and revenue, strategicÂ marketingÂ can help you reap huge rewards. To fuel long-term growth, check outÂ three simple ways to promote your company’sÂ brand and its offerings to an attentive and qualified audience.
1.Â Paid search.
Typically offeredÂ on a pay-per-clickÂ basis, paid search is often one of the first steps for marketing any business online and it might bring traffic to your website almost immediately. Most companies start by using Google AdWords or Bing Ads. Although each platform offers unique marketing advantages, both allow companiesÂ to sponsor relevant search terms and reach targeted buyers.
MarketingSherpa polledÂ more than 4,000 marketing executives earlier this year and discovered that paid search was a critical customer-acquisition channel for firms of all sizes.
The study also found that for businesses with larger revenue, paid search drove more traffic to their site. For example, companiesÂ with annual sales below $10,000 saw less than 20 percent of their traffic resultÂ from paid search while more than half of site visitors came from Google AdWords and Bing Ads for businesses with annualÂ sales of $1 million or more.
One of the downsides of pay-per-click marketing is that entrepreneursÂ pay for traffic sent to their site regardless of whether these site visitorsÂ convert into paid customers or not. According to the MarketingSherpa study, businesses with less than $1 million in annual revenue convert on average 8 percent of the visitors arrivingÂ from paid search into customers.
To boost your company’s conversion rateÂ and grow the sales from paid search, identify search terms that are more likely to reel in consumers with aÂ greater intent of purchasing.
2. Content marketing.
Customer dedication and loyalty is crucial for sustainable long-term growth. One of the easiest ways to earn shopper support and trust is throughÂ content marketing.
Advertising AgeÂ reportedÂ that 86 percent of business-to-business marketers now rely on content as a way of engaging sales prospects. While all companies seek toÂ educate and entertain an audience, the smartest content marketers know how to convert readers into advocates, leads and customers.
Blogging and video posts are two popular content-marketingÂ tactics that can drive revenue initially as well as continue to do so.Â Companies thatÂ blogÂ improve their search engine optimization, guide hesitant shoppers through a more in-depth sales process and develop an authoritative voice within their respective industries.
Video marketing takes a certain level of commitment and skill to do right but once you break through those thresholds, youâ€™ll realize, firsthand, whyÂ more than 70Â percentÂ of business-to-business marketersÂ that use video surveyed by Demand Metric earlier this year saidÂ it is their single most successful form of content marketing.
Furthermore, aÂ report by Visible Measures revealedÂ that views of branded videos were up 73 percent for the third quarter of this yearÂ — to 2.9 billion views. Although the biggest companiesÂ receive the lionâ€™s share of that traffic, businesses of all sizes can still reach an audience of millions with just one video.
A word of caution: Successful video marketers make the viewing experience fun. Dollar Shave Clubâ€™s popular hit,Â Our Blades Are F**king GreatÂ is aÂ perfect exampleÂ of video done right.
3. Email nurturing.
Growing a company’sÂ social-media accounts and connections might have been a third recommendation here — even just a few months ago.Â But sinceÂ FacebookÂ recently announcedÂ plans to further limit companiesâ€™ organic audience reach,Â Forrester Researchâ€™s Nate Elliott hasÂ advocatedÂ returning to an old classic: the email newsletter. Elliott said more than 90 percent of a company’sÂ mailing list receives its email while its Facebook posts reach a mere 2 percent of its total fan base.
To succeed with email,Â offer sign-up incentivesÂ and use automation.Â Avoid inundating anÂ audienceÂ with irrelevant content at all costs.
These tips may seem like no-brainers or common sense, but many companies fail to use them. Fortunately, these are all strategies you can start using today to grow your company’s bottom line for the long term.
Firas KittanehÂ is the CEO and co-founderÂ ofÂ One Mall Group.Â At his company, he oversees a set of specialty ecommerce brands, including the offerings ofÂ Amerisleep, an eco-friendly luxury mattress company.Â