We know that there are multiple ways of marketing your business. Â And choosing which one is not always easy, but who says you have to utilize only one? Â Here are some ways where using a couple together can make your marketing so much stronger. Â Check out this great blog by, Jon Salm, and see how it can help.
Social-media marketing and content marketing are two of the best ways for advertisers to get a message across. But they can be even better together, especially when marketing content leans heavily on social media data.
In the current media landscape, marketing decisions must be based and validated by data. But this data can be used for more than just informing future decisionÂ making. Utilizing social media data in your content marketing efforts can provide a fresh and creative twist to online advertising.
Check out these five content hacks to make the most out of social media data.
1. Promote Yourself With a Data-Driven Blog Post
Buffer, the social media sharing startup, is well known for its exceptionally active blog. A recentÂ blog postÂ in conjunction withÂ CoScheduleÂ analyzed the impact that various social media headline tactics and had on traffic. By diving into the data and creating a piece of useful and shareable content, Buffer and CoSchedule wereÂ able to bothÂ demonstrate product effectiveness andÂ create publicity.
2. Reward your followers
There is no lack for tools analyzing twitter content, but there are far less that provide data about followers.Â SocialRankÂ fills this gap by providing intelligence about an accountâ€™s most valuable, most engaged, and overall best followers. SocialRank data gives brands the opportunity to interact with followers that mean the most, and to create content surrounding the interaction. Muhammad Ali used SocialRank to give free t-shirts to fans. HisÂ tweetÂ announcing the promotion was retweeted 100+ times and also resulted inÂ press coverageÂ from Business Insider.
3. Take Advantage of Automated Visual Content
Want to create an infographic based around social media data but short on time? Visuallyâ€™sÂ createÂ tools offer a variety of ways to plug in social media accounts and get a slick-looking infographic in seconds.Â Twitterize YourselfÂ creates an infographic based on the content of your tweets, andÂ Twitter ShowdownÂ pits two accounts against each other across a variety of metrics.
4. Create Photo Galleries with an Instagram Hashtag
With a larger character limit than twitter and an equal propensity for hashtags, Intstagram offers many of the same tracking opportunities. And as a visually-driven medium, compiling photos into a gallery is a no-brainer. Last year, JetBlue partnered with Instagram analytics serviceÂ TotemsÂ to run the #JetBlueSoFly campaign. Using Totems analytics, the team identified the best photos to be shown on aÂ special sectionÂ of the JetBlue website. The campaign was a resounding success for JetBlue, and also made for a niceÂ case studyÂ for Totems.
5. Utilize Twitter Polls
Twitter polls are not only a great way to engage with your followers and get immediate feedback, but they also represent an opportunity to create great content. When SAP conducted a twitter poll about self-driving cars using their social media analytics solution, they were able to cover the results in aÂ Forbes articleÂ (which also serves as an example ofÂ native advertisingÂ for those keeping track). Twitter poll results can also easily lend themselves to simple charts and graphs, which can be crafted intoÂ microcontentÂ for use all over the web.
SAP turned their social media poll into a piece of native advertising on Forbes.com
JonÂ SalmÂ is an Associate Client Analyst at Millward Brown Digital in New York City and freelances for Visually, where he is a certified journalist in the Visually Marketplace and a regular contributor to the Visually blog. You can find him online atÂ about.me/salm.jon, on twitter @S4LM3R, and on Visually atÂ Visual.ly/users/salmjon.Â