So I know we hear it a lot being a marketing company…Email or Social Media? Â Well that’s not always as easy to answer as one might think. Â First off it depends on your audience and what you are trying to get in front of them. Â And of course most would believe that Social Media has the upper hand. Â But we have this awesome little infographic from, Catherine Clifford, that shows that email still has a strong hold in the business world. Â Check it out and see what you think.
Thereâ€™s non-stop buzz about social media in all its forms: How to use it, when to maximize it, and how to grow your followers. While social media can be valuable, email is still where itâ€™s at when it comes to online marketing power.
Almost half of Internet users in the U.S. spend an hour or more reading their email every day, according toÂ new survey dataÂ conducted byMy.com, the developers of myMail, a free mobile application that allows individuals to monitor all of their email addresses through a single inbox. We also check email multiple times throughout the day. Three-quarters of survey respondents said they check email in the morning, half check at lunch, almost six in 10 say checking email is the last thing they do before they go to bed.
So, collecting customer email addresses and crafting killer messages should be a top priority for your startup marketing campaigns.
Gmail is the most popular email service, according to My.comâ€™s survey results, with 59 percent of Internet users reporting to having a Gmail account. Most Internet users have more than one email account, though, and Yahoo came in as the second most popular email option, according to the data. Only 12 percent of Internet users still have an AOL account.
Check out the infographic (below) for more stats on when, where and how Internet users are interacting with their inboxes.
Catherine Clifford is a senior writer at Entrepreneur.com.Â Previously, she was the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Catherine attended Columbia University where she earned a bachelor’s degree. She lives in Brooklyn, N.Y. Email her atÂ CClifford@entrepreneur.com. You can follow her on Twitter atÂ @CatClifford.