Today’s free advice, may be some of the best advice we can give you! Â For any small or large business taking it’s first step into the online marketing world, take a look over these 8 tips from Adam Toren, and be a few steps ahead of any of your competition! Â And if you need any help with these 8 tips we would be very please to assist!
Online marketing has brought the world market to within the means of even the smallest business. However, the enormous size of the Internet market and the number of marketing options can seem overwhelming to a business just starting its first online marketing campaign. Before you begin, take a few minutes to consider the following online marketing tips:
1. Create an Online Brand
Before you start blogging, sharing, adding content, or otherwise engaging potential customers, sit down and outline how you want to present your company, product, or service. Once youâ€™ve created that â€œonline brand,â€ be consistent in all of your marketing efforts.
2. Embrace Social Marketing
If youâ€™re not using social media to market your products or services, youâ€™re missing a huge opportunity. Facebook alone has more than one billion registered users. But Facebook isnâ€™t the only social media site. There are currently more than 400 such sites, and more are being created all the time. Seek out a site that fits your industry or product and take advantage of growing social media formats and new audiences.
3. Stay at It
Online marketing is a marathon, not a sprint. Successful marketing campaigns require regular, repeated effort. You canâ€™t just create a website or post a few articles and step away. Zen and the Art of Online Marketing hasnâ€™t been written yet, but a calm and collected marketer that develops a long-haul strategy will discover the best results.
4. Promote Your Knowledge
One of the most successful ways to soft-sell your product or service is to promote yourself as an industry expert. By offering interesting, valuable content, your readers will feel that they can trust you and will turn to you when they need your product, even if they donâ€™t need it right now.
5. Learn SEO Basics
Even the best online marketing content is worthless if no one sees it. Search engine optimization (SEO) forms the art and science of getting your website and your content to the front page of Google (or other search engine) search results. While the specifics of how to do this are worthy of another article (or e-book), take some time to research SEO best practices before you begin your campaign. Ilya Pozinâ€™s article in Forbes.com lists learning SEO basics as one of the top things you can do to boost your online marketing effort.
Blogging is another way to indirectly promote your product while creating your image as an expert in your field. However, make sure to post regularly (at least three times a week) and respond in a timely manner to any comments. Blogging also meshes perfectly with the SEO basics youâ€™ve hopefully figured out by now.
7. Quality Content Rules
Content is kingâ€¦and always will be. There are no shortcuts to good, interesting content that engages the reader. Check other publications and trade magazines in your field and develop content suited to your market. Entertaining and informative content is the key to an engaged and attentive customer-base.
8. Mix up the Media
Donâ€™t just write and write and write and expect your readers to stay interested. Be sure to add things like images, videos, and polls to your pages to keep your readers from clicking away from your site.
Online marketing doesnâ€™t have to be complicated or difficult. It does, however, need to be targeted and focused. It also requires full-time effort. Combine those three aspects for long-term success.
Adam Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Matthew. Adam is co-author of the newly released book:Â Small Business, Big Vision: â€œLessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Rightâ€ and also co-author ofKidpreneurs.